In Best Buy's website the use of dark blue hues, showing their stability and power in the electronic market. The use of easy navigation, great contrast, and using design elements to get Buyers to make large purchases from Best Buy is brought fourth by the appropriate colors and use of layout.
Amazon: When visiting the Amazon website it is successfully obtain and retains its users by the white background, used for contrast and readability. The white background promotes cleanliness and helps users navigate the site freely along with its successful navigation to thousands of "Hot-Deal" items.
Nike's websites layout generally uses dark colors and grey hues to focus mainly on attracting sporty customers. The website strategy is conducted by centering around a brand image attained by distinctive logo and the advertising slogan "Just do it".